When you’re looking and feeling your best, you want to smell good, too. Yet the unmistakable aroma of all self tans (which is caused by the action of DHA on the skin) is very difficult to hide. For years we’ve tried to find a way to effectively mask or disguise the smell, so we’re delighted to announce that we’ve finally gone one better – with brand new Aromaguard™*.

With a fresh, light fragrance, Aromaguard™ doesn't just mask the smell - it's a ground-breaking technology that actually sees off that distinctive aroma (the smell is reduced by a minimum of 70%) and replaces it with a subtle fragrance that works in harmony with the skin to leave a soft, subtle scent that’s lovely on it’s own and light enough to layer under your normal fragrance if you prefer.

With hints of iris, fresh fruits and violets, Aromaguard™ is a major beauty breakthrough and a first in the self tanning market. We’re delighted that as of now you can use St. Tropez safe in the knowledge that our entirely natural-looking colour now has an aroma that won’t give you away either.

* You’ll only find new Aromaguard™ fragrance technology in new look Self Tan and Everyday products.

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